African Media Agency partners with Axel Springer to kick off the first cohort for AMA Academy

By African Media Agency

ABIDJAN, Côte d’Ivoire, 30 March 2022, /African Media Agency/- African Media Agency is delighted to announce the first of its training programs as part of AMA Academy in partnership with Axel Springer and hosted by the company’s innovation engineer, Tarek Madany Mamlouk. 

  Since launching AMA Academy two weeks ago, a total of 200 journalists and editors from across the continent have signed up and will be attending the online training session with Madany Mamlouk. “We have had a resounding response to the launch of the academy and are excited to begin this journey with our network of media partners,” said Eloïne Barry, CEO at African Media Agency.   

The training session will focus on monetizing content on the web and seeks to provide practical tools and solutions in increasing or earning profit for content created and shared. 

“Content is the most valuable asset on the internet, but monetization is not necessarily easy. Widely used methods like subscriptions or advertising are working well and were used long before the world wide web was invented. But technology and society are evolving and small content creators, as well as large media corporations, are facing the challenge that revenue through subscriptions and ads is declining. Oversupply of content, privacy laws, and changing generational habits are forcing creators to innovate and find new ways of monetizing their content,” said Madany Mamlouk. 

 Digital advances will continue to grow and evolve, making it hard to keep up, navigate content distribution and its financial sustainability. The course is designed to answer these questions with practical solutions and demonstrations to equip media personnel and empower them to monetize their efforts and platforms. 

 “In this webinar, we will have a look at the crumbling traditional methods for monetization and evaluate how micro-payments or a standardized web-monetization protocol as a potential solution,.” added Madany Mamlouk. 

 The training will run on 7 April 2022

 Registration is still open for those interested in still attending. Register here